Introduction to TikTok (Beta) | March 2022

Introducing TikTok to Social Media Management - Social Media Management has partnered with TikTok to allow you to directly view your content, track success, and engage with your TikTok conversations directly in Social Media Management.

Below, find out more about the new features, what to expect in each module, and how to connect your TikTok Channels.


What was Introduced?

Following Social Media Management’s new partnership with TikTok, it’s now possible to connect your TikTok Business and Creator accounts to Social Media Management. Once connected, you can view and interact with your TikTok content directly in the Publish, Engage, and Measure modules. Please click the headings below for more information on what you can see in each module:


Connecting TikTok Channels to Social Media Management

Any Social Media Management user with a user role of Admin or Team Leader can connect a new TikTok Channel to Social Media Management. However, please bear in mind that there are two requirements:

  • The TikTok account must be a Business Account.
  • You (the user connecting the Channel to Social Media Management) must be able to access the TikTok account via a web browser. 

If everything looks good, you can get started by following the steps below:

  1. From anywhere in Social Media Management, click on your profile icon on the bottom left.
  2. Click Settings.
  3. From the menu on the left, under Channel Settings, select Channels.
  4. Click Add Channels from the top right.
  5. Under TikTok, click Connect.mceclip1.png
  6. When the TikTok popup appears, choose any applicable verification method (or skip to the step below if already logged in).mceclip2.png
  7. Click Authorize.
  8. From the menu on the left, New and disconnected channels, check the box beside any Channels you would like to connect.mceclip0.png
  9. Click Connect Channels.
  10. From your list of teams in Social Media Management, select any number of teams you would like to add your Channel(s) to.
  11. Click Finish.

Next, the page will refresh automatically, and your new TikTok Channel will be found in Settings > Channels, along with all other applicable modules in Social Media Management.

Please visit the complete guide to connecting TikTok Channels to Social Media Management for more information and FAQs.


TikTok in Publish

Viewing content

Following the connection of your TikTok Channel, you will be able to see your posts both in the Publish Calendar and in your list of Published content (from the Content menu on the left). You can use the Filter option from the top of the page to limit your calendar to TikTok content.

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By clicking to open and view your content in Social Media Management, you will see:

  • The full video and caption
  • Your Channel name
  • The sound/music used
  • Related videos
  • Post insights, including likes, comments, and shares
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While viewing your content, you can also choose to add labels, add notes, or share your content externally.

Publishing content

In Publish, you can also choose to create and publish one video at a time. To get started, click Create Post > TikTok > (Select your Channel) > Create TikTok Post.

While creating a post, you can choose to add a description (150 characters max.) and toggle comments, duets, and stitches on/off.

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Please see the recommended TikTok content media guidelines below:

File type:
MP4, WebM, MOV
File properties:
File size:
Up to 50MB
Duration:
Longer than 3 seconds, shorter than 60 seconds
Aspect ratio:
Recommended 9:16
Video size:
Above 540p
540p:
540 x 960 pixels
720p:
720 x 1280 pixels
1080p:
1080 x 1920 pixels
1440p:
1440 x 2560 pixels
2160p:
2160 x 3840 pixels

TikTok in Engage

In Engage, you can choose to set up an Engage feed specifically for your TikTok Channel’s content. You will be able to see:

  • Your Channel’s videos, along with the audio, description, music used, and all hashtags.
  • Your video’s comments
  • Your video’s comment replies (threaded comments)
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Due to TikTok API restrictions, it will not be possible to see the following information:

  • Content originating from any Channel other than your own (e.g., @mentions of your Channel).
  • Comment author information (username, profile image, or verification status).
  • Any authors @mentioned in comments.
  • Comment sentiment.
  • Pinned comments (coming soon).

While viewing your content, you can reply and leave additional comments on your videos. You can also choose to add labels, assign, add notes, mark as read, mark as spam/priority, and like. However, please be aware that there are some Engage actions which are restricted for TikTok content as noted here.

Please visit the full guide to viewing TikTok content in Engage for more information on setting up your Engage feed and interacting with your content.


TikTok in Measure

While creating a new Dashboard in Measure, you can now choose the new TikTok Overview Dashboard template. This new template is designed to showcase the fans, reach, and engagement metrics of your TikTok Channel and your content.

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However, you don’t have to stick to the new TikTok Overview Dashboard template to view the success of your TikTok Channel. In any existing Dashboard, you can also choose to edit the included Channels, networks, and metrics to include TikTok.

Please see the list of supported TikTok metrics below:

Tip:

Channel metrics cover statistics about your entire Channel and combined data from your posts. Channel metrics can not be included in Content Performance widgets.

Content metrics cover the performance of your individual posts. Content metrics can only be included in Content Performance widgets.

TikTok Channel metrics

Fans
The total number of people who have followed your TikTok channel(s).
Net new fans
This metric counts the daily net fluctuations of your followers.
Video views (3s)
The number of times your channel’s videos have been viewed.
Reactions
The total number of likes received across your channel’s videos for the selected period.
Comments
The total number of comments received across your channel’s videos for the selected period.
Shared
The total number of times your channel’s videos have been shared for the selected period.
Engagements
The number of Reactions, Comments and Shares on you channel’s videos for the selected period.
Engagement rate
The total number of Engagements as a percentage of the Impressions. Engagements (Reactions + Comments + Shares) / Impressions * 100
Fans by Country
The breakdown of your followers by country.
Fans by Gender and Age
The breakdown of your followers by age and gender.
Fans Online by Hour
The number of followers online for each hour of the day. Only available if channel has more than 100 followers.
Channel Profile views
The total number of times your channel's profile has been viewed.

TikTok Content metrics

Reactions
The total number of likes the video has received.
Comments
The total number of comments the video has received.
Shared
The total number of times the video has been shared.
Reach
The number of unique people who saw the video.
Video views/Impressions
The total number of views the video has received.
Engagements
The number of Reactions, Comments and Shares the video has received.
Engagement rate
Total engagements as a percentage of the impressions.
Engagements
(Reactions + Comments + Shares) / Video views * 100
Engagement rate (Reach)
Total engagements as a percentage of the reached people. Engagements (Reactions + Comments + Shares) / Reach * 100
Average watch time
The average amount of seconds that people viewed the video.
Video frequency
On average how many times the video was watched and re-watched per person. Formula: Video views / Video Viewers
Full video watch rate avg.
Percentage of views that completed watching the full video.
Video Length
The length of the video post in minutes and seconds (or hours, minutes and seconds).
Weighted engagement rate
Weighted engagements as a percentage of the impressions. Engagements (Reactions + Comments * 2 + Shares * 3) / Video views * 100
Watch time
The total number of minutes the video has watched.
'For you' video views
Video views originating from a user’s ‘For You’ feed.
‘Following’ video views
Video views originating from a user’s ‘Follow’ feed.
‘Hashtag’ video views
Video views originating from a hashtag search.
‘Sound’ video views
Video views originating from a search for the video’s sound.
‘Profile’ video views
Video views originating from users visiting your profile page.
‘Discovery’ video views
Video views originating from a search on ‘Discovery’ section.

How much historical data will I see in Measure?

Once you have successfully connected your TikTok Channel to Social Media Management, you will be able to see the following historical data in Measure:

Channel metrics

You will be able to see Channel metrics from the last 60 days. All Channel metrics will be available except for:

  • Fans
  • Fans by gender
  • Fans by country
Content metrics

You will be able to see all posts (and content metrics) from the last year. All posts will be visible in your Dashboard's Content Performance widget (the widget which displays your individual posts).

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