Tagging People, Pages, Business Partners, and Locations

Tagging in your posts offers a host of benefits, allowing you to acknowledge others, link customers to your other profiles, tap into a localized audience, notify partners, and increase your post's potential for engagement and promotional opportunities.

In this article, find out what tagging features you can achieve for each network, and how to get started.

Who/What Can I Tag on Each Network?

The information you can add to your posts in Falcon varies per network. Use the table below to find out what you can tag.

Type of Tag Facebook Twitter LinkedIn Instagram
Tag a personal profile in text
Tag a page/company page in text
Tag a person or page in an image
Add a location
Tag a Business Partner

Facebook

Tagging a public Facebook Page in the text of a post

While creating any Facebook post in Falcon, you can tag any public Facebook Page. However, due to API restrictions, it’s not possible to tag personal accounts. To get started, please see the steps below:

  1. In the text box, enter the @ symbol.
  2. Type to search for the Page name. Results will populate below.
  3. Locate and select the applicable Page.mceclip0.png

Once selected, the Page will appear tagged in blue in both the text box and post preview on the right.

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Tip:

When searching for a Page, enter the name of the Page as it appears on the profile, rather than the Page ID, handle, or URL.

Tagging a Business Partner

When you tag a Business Partner in your post, you will create Branded Content; content which features or is influenced by a Business Partner for an exchange of value. This type of content is also referred to as Paid Partnership or Handshake posts.

As a bonus, the tagged business partner can see the performance of these posts and even promote them.

Warning:

Before you can create Branded Content, your Page needs to be request access from Facebook. You can request access here.

  1. Below the text box, click Tag Business Partner.
  2. Type to search for the Business Partner’s Page.
  3. Select the applicable Page. For help locating the correct Page, double-check the number of fans listed on the right-hand side.mceclip3.png

Once added, your Business Partner will be displayed in the post preview on the right-hand side of the page along with a Paid Partnership notice.

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Adding a Location

Adding a location to your Facebook post allows you to check in at a destinations, geographical locations, and businesses. To get started, follow the steps below:

  1. While creating a Facebook post, below the text box, click Add Location.
  2. Type to search for a location.
  3. Select the applicable location.mceclip7.png

Please bear in mind that the results populated are based on Facebook’s algorithms which consider your Page’s location and other characteristics. As a result, searching for the same location while creating posts on different Pages may offer slightly different results, or results may not appear in the same order.

Twitter

Tagging a Twitter Account in the text of a post

While creating any type of Twitter post, you can tag any public Twitter account in the text of the post. The account does not need to be verified. Please follow the steps below:

  1. In the text box, enter the @ symbol.
  2. Type to search for any public Twitter profile. Results will populate below.
  3. Locate and select the applicable Page.mceclip9.png

Once selected, the Twitter Account will appear tagged in blue in both the text box and the post preview on the right.

mceclip10.png

Adding a location

Due to Twitter's Security Policy, you'll need to enable location tagging on Twitter natively before being able to add locations to Tweets via Falcon.

Follow the steps below to enable location tagging on Twitter:

  1. Log into your Twitter account natively.
  2. From the bottom of the left-side menu bar, click More.
  3. Navigate to Settings and privacy > Privacy and safety > Location information.
  4. Make sure that the option Add location information to my Tweets is enabled.mceclip12.png

Once enabled, you can add locations via Falcon when creating a new Twitter post. Please follow the steps below:

  1. Below the text box, click Add Location.
  2. Type to search for a geographical location (e.g., a place, town, city, state, region, or country). Results will appear below.
  3. Select the applicable location.mceclip14.png

Similar to Facebook, Twitter’s algorithms may produce slightly different results when searching for locations on different Twitter Accounts.

Note:

When adding location information to Twitter posts, it’s only possible to tag geographical locations, as opposed to businesses and venues such as bars and restaurants.

LinkedIn

Tagging a Company Page in the text of a post

While you're creating a LinkedIn post, you can choose to tag any public Company Page in the text of the post. However, due to API restrictions, it’s not possible to tag personal accounts. To get started, please see the steps below:

  1. In the text box, enter the @ symbol.
  2. Type to search for the Page name. Results will populate below.
  3. Locate and select the applicable Page.mceclip15.png

The Page will appear tagged in blue in the text box and post preview.

mceclip16.png

Instagram

Tagging an Instagram profile in the text of a post

Tagging Instagram profiles is unique to tagging users on other networks in Falcon. In the text box, rather than entering @ and searching and selecting the user, you can simply enter the @ sign followed immediately by the complete handle/username.

The user will not appear to be tagged in the text box or the post preview, but when the content goes live, the user will be tagged in the post. Please see the before and after example below:

mceclip19.png mceclip20.png

It’s possible to tag any Instagram handle, including personal, business, and creator accounts.

Note:

It’s not possible to tag Instagram users when creating Carousel posts, IGTV posts, or Stories. This is because the content must be published via the Falcon Hub App rather than Falcon directly. Please see the full process here.

Tagging an Instagram profile in an image

Once you have uploaded an image, you can tag any public Instagram account, whether it’s a personal, business, or creator account. However, due to Instagram’s API restrictions, it’s not possible to tag private accounts in images. Please see the steps below to get started:

  1. Upload an image to create an image post.
  2. Below the thumbnail, click Tag Users.
  3. When the enlarged image opens, click on the area of the image you would like to tag.
  4. On the right, under Tag user, type the complete Instagram handle/username.
  5. Click Add Tag.mceclip22.png
  6. Repeat to tag as many users as needed.
  7. Click Save.mceclip23.png

Once tagged and saved, you can click Tag Users or hover over the post preview on the right to review existing tags.

Tagging a location

Adding a location to your Instagram post allows you to check in at a destinations, geographical locations, and businesses. To get started, follow the steps below:

  1. Below the text box, click Add Location.
  2. Type to search for any location, business, or venue. Results will appear below.
  3. From the list, select the applicable location.mceclip24.png

Similar to Facebook, Instagram's algorithms may produce slightly different results when searching for locations on different Instagram Accounts.

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