Saved Audiences in Advertise | January 2021

Advertise

Save some time creating Ad Sets in Falcon by viewing and applying your Ad Account’s existing Saved Audiences. You can now view your Saved Audiences by visiting Advertise and clicking ‘Saved Audiences’ from the ‘Assets’ heading on the left. All Saved Audiences will be visible here, whether created in Falcon, or on Facebook natively. Here, you can see each audience’s demographics, geographic information, targeted interests, and more.

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You can also easily apply Saved Audiences by creating a new Ad Set and clicking ‘Targeting’ followed by the ‘Saved Audience’ dropdown. For more information on viewing and applying Saved Audiences, please check out our full guide here.

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In Advertise, we’ve also included the ability to filter your Ad Sets by Custom Audience. Filtering by Custom Audience allows you to better understand the usage of your existing Custom Audiences and gain insights into the performance of your Ad Sets based on the included Audiences. You can find the guide to filtering by Ad Sets on our Help Center here.

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Please visit our Help Center for more information on all existing Audiences in Advertise and how to utilize them In Falcon.

Listen

Following the release of Twitter metrics in Listen, we have now included reach and impressions for your Facebook Mentions. To view reach and impressions, please follow the steps below:

  1. Open any Listen Project.
  2. At the top of the page, click the ‘Current View’ dropdown and select ‘Insights’.
  3. Select the ‘Overview’ tab.

Under the ‘Overview’ tab, you will see key figures for ‘Estimated Impressions’ and ‘Potential Reach’.

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By default, these metrics will reflect Mentions indexed from both Facebook and Twitter, though you can use the filter option at the top of the page to filter your results for Facebook Mentions only.

Please visit our Help Center for help understanding the metrics and graphs available in each of the Views in Listen.

Engage & Audience

Get a better understanding of who you’re talking to by checking out Twitter users’ followers/following in their Audience Profile Cards. In Engage or Audience, when you click on a Twitter customer, the user’s total number of followers and following will now be included in customer’s information as shown below.

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Note:

The number of followers and following will only be available for Twitter users who have tweeted since the feature’s release (18th January). The information will not be displayed for users who have not tweeted since then.

Measure

Introducing ‘Cards View’ to the Measure Dashboard Content Performance Widget. Switching from ‘List View’ to ‘Cards View’ will allow you to view larger previews of your posts. You will see four cards in a row, each listed with your five chosen metrics. To get started, click the pencil icon in the top right of your Dashboard, head to your Content Performance widget then select ‘Change widget's view’ followed by 'Cards view'.

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More good news for Content Performance Widgets as we’ve now introduced Instagram stories and unique metrics for Instagram stories, such as taps back, taps forward, exits, and exits rate. You can find a full list of metrics available here.

Instagram stories will now be included by default in any existing Content Performance widget reporting on Instagram channels. You can choose to filter your widget exclusively for Instagram stories by adding a ‘Placement Filter’.

In addition, all new and existing Instagram Overview Dashboards will now feature an ‘Instagram Story’ widget which will only display your stories and applicable story metrics.

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