Choosing a certain Campaign Objective will affect the options you have in each Ad Set and each Ad under that Campaign. This article sheds some light on the options you have down the road when you choose a certain Campaign Objective, such as which types of media you can use in your Ads.
Below here, you'll see all Campaign Objectives available in Falcon, along with the unique options each will have at the Ad Set and Ad level. Please be aware that you will still have all standard options available in addition to the Objective specific options.
- Page likes
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Connect more people with your Page.
- Ads
- Add an image or a video.
- Post engagement
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Get more people to see and engage with your posts. Engagement can include comments, shares, likes and offer claims.
- Ads
- Add an image, a video, or a link.
- Reach
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Show your ad to the maximum number of people.
- Ads
- Add an image, a video, or a link.
- Brand awareness
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Reach people more likely to pay attention to your ads and increase awareness for your brand.
- Ads
- Add an image, a video, or a link.
- Traffic
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Send more people to a destination on or off Facebook such as a website, app or Messenger conversation.
- Ad Sets
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These destination types are available:
- Website
- Messenger
- Mobile Application
- Unspecified
- Ads
- Add an image, a video, or a link.
- Conversions
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Get people to take valuable actions on your website, app or in Messenger, such as adding payment info or making a purchase. Use the Facebook pixel to measure and optimize ads for conversions.
- Ad Sets
-
These destination types are available:
- Website
- Messenger
- Mobile Application
- Unspecified
- Ads
- Add an image, a video, or a link.
- Video views
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Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand.
- Ads
- Add a video or a link.
- App installs
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Send people to the app store where they can download your app.
- Ads
- Add an image or a video.
- Lead generation
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Collect lead information from people interested in your business.
- Ads
- Add an image or a video, and use an already existing form.