WhatsApp and Instagram Customer Profiles | May 2020

Publish

Previously in Falcon, it was only possible to utilize Stock items in the Content Pool by visiting the items and selecting ‘Copy Content’. We've now added the option to browse and select items from the Content Pool directly from the Publish Editor while creating a post.

The addition of this new feature allows you to begin creating all of your image, GIF and video posts from the Publish Editor, whether you’re uploading new media or browsing existing media in the platform.

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Audience

Along with Facebook and Twitter, it’s now possible to see profiles for your WhatsApp and Instagram customers in Falcon. Having this ability allows you to view and update relevant information for your customers including notes, personal information and labels.

In Audience, you can search for your customers in the 'Overview' and ‘People’ tabs. In Engage, you can select the name of any customer to view their information in a profile card on the right-hand side of the screen.

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Measure

In our Measure Dashboards, we’ve introduced the ability to view your page’s fans, reach or storytellers by geography on an interactive map. You can now choose to zoom in and hover over individual countries to see a breakdown.

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To view the graph, you can open an existing ‘Fans Overview’ Dashboard in Measure or create a new one by clicking ‘Add New Dashboard’, followed by ‘Fans Overview’.

You can also add a graph to any existing Dashboard by adding a new widget and selecting the widget type, ‘Geographics’. Next, you’ll choose to view fans, reach or storytellers, but you can adjust which metric is shown at any time by clicking the pencil icon in the top, right-hand side of the Dashboard.

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Our Measure team has also made room for another column in our Content Performance Dashboards. You can now view 5 metrics of your choice simultaneously. You can also sort your content by clicking on each metric’s total at the top of the widget.

To set up a new Content Performance Dashboard in Measure, you can click ‘Add New Dashboard’, followed by ‘Content Peformance’. If you’d like to edit an existing Content Performance Dashboard, click the pencil icon in the top, right-hand side of the Dashboard.

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