LinkedIn Videos In Engage | March 2020

Benchmark

Following the exciting news of Unmetric joining the Falcon team, you can now access Unmetric directly from within the Falcon platform. When you're logged into Falcon, you’ll see the new ‘Benchmark’ tab on the sidebar menu. Follow this to be directed straight to the Unmetric platform in a new tab.

Note:

Benchmark is only available for organizations with access to Unmetric. If you're interested in a demo or want to get access, please reach out to your Account Manager or our Support team.

Navigation bar

Publish

Recently, we released the ability to create shareable links in Publish for external view. Using the new URL Settings tool, it’s now possible to set an expiration date for the shareable links. Additionally, you can create shortened links by choosing from our Falcon vanity URL (fal.cn) or your own existing vanity URLs. You can find more information about Vanity URLs in our Help Center article here.

URL Settings button URL Settings

If you’d like to upload multiple images to Facebook without creating a new post or album, you can now add multiple images to an existing album. After the images have been uploaded, select ‘Add to Existing Album’ directly beneath the image thumbnails in the Publish editor. From the list, choose which Facebook album you’d like to add to.

Add to existing album dropdown

Engage

In Engage, we’ve introduced the ability to view and respond to comments on your LinkedIn videos. In order to specifically view LinkedIn content in your Feed, select ‘Add Feed’ in Engage (or edit an existing feed using the pencil icon) then select the LinkedIn icon under ‘On network(s)’

New feed settings with LinkedIn highlighted

Advertise

Try interacting with your existing audience by creating Facebook Page Audiences. Setting up this type of audience allows you to target those who have engaged with your Facebook Page in one of several different ways. You can also specify the time range for these engagements to ensure that the audience is still up to date.

Create Facebook Page Traffic Audience
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