Content Performance in Dashboards | January & February 2020

Publish

We know it’s important to make a great first impression with your content, which is why you can now select a frame from your Instagram video to be used as the thumbnail. Once you have created your video post, simply use the arrows below the thumbnail to choose the frame you like.

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In our Publish editor, we've also introduced a new drag & drop feature which enables you to reorder the positions of your media files for all networks. Using the thumbnails below the text editor, simply drag and drop the files into your preferred order. Check out our Help Center article for more information on creating image and GIF posts.

Measure

Our new Instagram tap metrics in Measure allow you to find out more about how people are interacting with your Instagram profile. The following have been added to our list of available metrics in Measure Dashboards:

Profile website taps
Total number of taps on the website link in your profile.
Profile message taps
Total number of taps on the text message link in your profile.
Profile phone taps
Total number of taps on the call link in your profile.
Profile directions taps
Total number of taps on the directions link in your profile.
Profile CTA Clicks
Total number of taps based on all four metrics listed above.

Introducing the highly anticipated Content Performance widget which lets you view a huge amount of metrics for your individual Facebook, Instagram, Twitter, and LinkedIn posts. For more information and an overview of our available Dashboard templates, please see our Help Center article here.

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Advertise

Get to know your targeted audience with the creation of Lead Generation ads. We now support the ability to create an Ad Set with the objective ‘Lead Generation’ and choose from your Facebook Page’s Instant forms.

In order to re-target visitors from your website, try our new Website Traffic Custom Audience. Targeting with this Custom Audience can help make your ads as relevant as possible to your existing customer base or encourage those who abandoned a purchase to think again. Find out how to create a Website Traffic custom audience here.

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You can now use your Facebook ads to create a more personalized communication experience for your customers. Any Ad Sets with the objectives 'Traffic' or 'Conversions' can now choose to direct traffic to 'Messenger'. Additionally, you can also select ‘Messenger’ and ‘Messenger Story’ placement for your ads and include a personalized message for your customers once they start a conversation with you.

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Mobile

All notifications to your Falcon Hub App can now be customized under the ‘Settings’ menu in the app. You can filter out the types of notifications you don’t want to receive using the toggle switches available.

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