Branded Content is a creator or publisher's content that features or is influenced by a business partner for an exchange of value. They are also commonly called Paid Partnership or Handshake posts.
Creating a Branded Content post can be a win-win for your brand and your business partner as it provides a great opportunity for cross-pollination of audiences. Furthermore, the tagged business partner can see the performance of these posts and even promote them.
Creating Branded Content
Before you can create Branded Content, your Page needs to be whitelisted by Facebook. You can apply for whitelisting here. After you've been approved, you'll be able to create Branded Content in the following way:
While creating a Facebook post in the Publish Editor, click Tag Business Partner.
In the Branded Content field, type the name of the Page you would like to add as a sponsor.
- Select the page from the drop-down menu. The sponsor is added to the post and the post preview will reflect the added partner.
It is possible to create Branded Content out of all post types.
Apart from creating Branded Content, you can also simply mention a Page in the text of your post.