Each Dashboard can be filled with the Widgets of your choice. They bring together any metric, Channel, and display method that you set. There are a few categories of Widgets, with many metrics available under them. In this article, you can find a thorough explanation of each of them.
All Widgets have the following general characteristics:
- Each Dashboard consists of four columns and nearly limitless rows. Widgets support different sizes so they can either fit one column and row or span multiple.
- All Widgets, except for the Time Series type, can display metrics as either total or average numbers.
Creating a Widget
Any Widget can be added to any Dashboard. You can add a Widget by following the below instructions:
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While viewing a Dashboard, click the pencil icon from the top right to switch to Edit mode.
- Click the + Add Widget button to create a new Widget.
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Select the Widget type. You can find detailed descriptions of the various types in the rest of this article.
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Determine on which Channels in your report this Widget should report. For all Widget types, except for Time Series, you can choose if the metrics should be displayed as Totals or as Averages across your selected date range.
- Pick one or more metrics to report on.
- Give your Widget a name that describes the content.
- Click Create Widget to add the Widget to your Dashboard.
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Adjust the size and position of your Widget through drag and drop.
- Once you're satisfied with all Widgets in your Dashboard, click Save Dashboard from the top right to return to View mode.
Key Metrics
The Key metrics Widget shows a metric as a single number.
This Widget is very flexible and can become as small as one square or expand to take up all four columns and two rows. It can also be flipped vertically to display a pillar of stacked key metrics.
The colored bar underneath the number shows a breakdown by network. By hovering your mouse over it, you can find the exact number per network.
The Key Metrics Widget supports the following metrics:
| Metric | |||
|---|---|---|---|
| Fans | ✓ | ✓ | ✓ |
| Net new fans | ✓ | ✗ | ✓ |
| Organic net fans | ✗ | ✗ | ✓ |
| Paid net fans | ✗ | ✗ | ✓ |
| Fan increase | ✓ | ✓ | ✗ |
| Paid fans increase | ✓ | ✗ | ✗ |
| Unpaid fans increase | ✓ | ✗ | ✗ |
| Fan decrease | ✓ | ✗ | ✗ |
| Reactions | ✓ | ✗ | ✓ |
| Likes | ✓ | ✗ | ✗ |
| Comments | ✓ | ✗ | ✓ |
| Shares | ✓ | ✗ | ✓ |
| Engagements | ✓ | ✗ | ✓ |
| Interactions | ✓ | ✗ | ✓ |
| Engagement rate | ✓ | ✗ | ✓ |
| Clicks | ✓ | ✗ | ✓ |
| Photo clicks | ✓ | ✗ | ✗ |
| Video plays | ✓ | ✗ | ✗ |
| Link clicks | ✓ | ✗ | ✗ |
| Other clicks | ✓ | ✗ | ✗ |
| Engaged users | ✓ | ✗ | ✗ |
| Profile CTA clicks | ✓ | ✗ | ✗ |
| Negative actions | ✓ | ✗ | ✗ |
| Negative fans | ✓ | ✗ | ✗ |
| Total DM conversations | ✓ | ✗ | ✗ |
| New DM conversations | ✓ | ✗ | ✗ |
| Blocked DM conversations | ✓ | ✗ | ✗ |
| Impressions | ✓ | ✓ | ✓ |
| Paid impressions | ✓ | ✗ | ✗ |
| Organic impressions | ✓ | ✗ | ✗ |
| Viral impressions | ✓ | ✗ | ✗ |
| Non-viral impressions | ✓ | ✗ | ✗ |
| Viral amplification | ✓ | ✗ | ✗ |
| Frequency | ✓ | ✓ | ✓ |
| Reach | ✓ | ✓ | ✓ |
| Paid reach | ✓ | ✗ | ✗ |
| Organic reach | ✓ | ✗ | ✗ |
| Viral reach | ✓ | ✗ | ✗ |
| Non-viral reach | ✓ | ✗ | ✗ |
| Channel profile views | ✓ | ✓ | ✗ |
| Video views (3 seconds) | ✓ | ✗ | ✗ |
| Paid video views (3 seconds) | ✓ | ✗ | ✗ |
| Organic video views (3 seconds) | ✓ | ✗ | ✗ |
| Video views (10 seconds) | ✓ | ✗ | ✗ |
| Video views (30 seconds) | ✓ | ✗ | ✗ |
| Video view time | ✓ | ✗ | ✗ |
| Video viewers | ✓ | ✗ | ✗ |
| Repeated video views | ✓ | ✗ | ✗ |
Channel Comparison
The Channel comparison Widget will show you data broken down by Channel.
The Widget can be horizontally resized down to two columns, and vertically down to two rows. The widget allows the sorting of metrics by clicking on the titles. It supports the same set of metrics as the Key Metrics Widget.
Time Series
The Time series Widget shows the development of a metric over a specific period.
This widget can be horizontally resized down to two columns, and vertically down to two rows. Any of the metrics can be temporarily filtered out of the graph by clicking on them in the legend. The widget supports the same set of metrics as the Key Metrics Widget.
Breakdown
The Breakdown Widget can show metrics that have breakdowns.
This Widget can be horizontally resized down to two columns, and vertically down to two rows.
This Widget can show up to 31 days of data at once. If the date range of the Dashboard is set to a longer range, this Widget automatically displays data for the last 31 days of your selected period.
The below metrics are supported for this type of Widget:
| Metric | |||
|---|---|---|---|
| Fans increase by like source | ✓ | ✗ | ✗ |
| Fans decrease by unlike source | ✓ | ✗ | ✗ |
| Fan increase by paid/unpaid | ✓ | ✗ | ✗ |
| Fans online by hour | ✓ | ✓ | ✗ |
| Fans by function | ✗ | ✗ | ✓ |
| Organic fans by function | ✗ | ✗ | ✓ |
| Paid fans by function | ✗ | ✗ | ✓ |
| Fans by seniority | ✗ | ✗ | ✓ |
| Organic fans by seniority | ✗ | ✗ | ✓ |
| Paid fans by seniority | ✗ | ✗ | ✓ |
| Fans by association | ✗ | ✗ | ✓ |
| Organic fans by association | ✗ | ✗ | ✓ |
| Paid fans by association | ✗ | ✗ | ✓ |
| Reactions by type | ✓ | ✗ | ✗ |
| Engagement stories by type | ✓ | ✗ | ✗ |
| Clicks by type | ✓ | ✗ | ✗ |
| Positive actions by type | ✓ | ✗ | ✗ |
| Impressions by type | ✓ | ✗ | ✗ |
| Reach by type | ✓ | ✗ | ✗ |
| Frequency (distribution) | ✓ | ✗ | ✗ |
| Video views by type | ✓ | ✗ | ✗ |
| Negative actions by type | ✓ | ✗ | ✗ |
| Channel views by logged in/out | ✓ | ✗ | ✗ |
Demographics
The Demographics Widget displays data broken down by age and gender.
This widget can be horizontally resized down to two columns, and vertically down to two rows.
This Widget can show up to 31 days of data at once. If the date range of the Dashboard is set to a longer range, this Widget automatically displays data for the last 31 days of your selected period.
The Demographics Widget supports the following metrics:
| Metrics | |||
|---|---|---|---|
| Fans | ✓ | ✓ | ✗ |
| Reach | ✓ | ✗ | ✗ |
| Storytellers | ✓ | ✗ | ✗ |
Geographics
The Geographics Widget includes a breakdown of your data by country.
This Widget can be horizontally resized down to two columns, and vertically down to two rows.
This Widget can show up to 31 days of data at once. If the date range of the Dashboard is set to a longer range, this Widget automatically displays data for the last 31 days of your selected period.
The Geographics Widget supports the following metrics:
| Metrics | |||
|---|---|---|---|
| Fans | ✓ | ✓ | ✓ |
| Reach | ✓ | ✗ | ✗ |
| Storytellers | ✓ | ✗ | ✗ |
Content Performance
The Content Performance Widget stands apart from all other Widgets. It has a unique set of metrics that focus on your individual posts instead of the entire Channel. It allows you to analyze how specific content is performing and how it stacks up against your other content. The Widget supports Facebook, Instagram, Twitter, and LinkedIn. It updates multiple times a day with the latest data.
It's possible to filter any Content Performance widget by labels, post type, promotion status, post visibility, and placement. In addition, any post labels will be displayed in the widget and will be visible in any CSV export of the Dashboard.
This Widget can be horizontally resized down to two columns, and vertically down to one row. Clicking on any of the headers will sort the content in either ascending or descending order. You can also change the view from List view to Cards view by selecting the pencil icon followed by Change widget's view.
The supported metrics per network and type of post have been listed in our Dashboards Metrics article under the Content-level sections.
Tip:
Curious about all supported metrics in Dashboards? We've got them listed here, including descriptions.