Widgets in Dashboards

Warning:

This article covers a Falcon BETA feature. We welcome your feedback on the user experience and any potential issues you might encounter.

Each Dashboard can be filled with the Widgets of your choice. They bring together any metric, Channel, and display method that you set. There are a few categories of Widgets, with many metrics available under them. In this article, you can find a thorough explanation of each of them.

All Widgets have the following general characteristics:

  • Each Dashboard consists of four columns and nearly limitless rows. Widgets support different sizes so they can either fit one column and row or span multiple.
  • All Widgets can display metrics as either total or average numbers.

Key metrics

The Key metrics Widget shows a metric as a single number.

key-metrics-widget

This Widget is very flexible and can become as small as one square or expand to take up all four columns and two rows. It can also be flipped vertically to display a pillar of stacked key metrics.

The colored bar underneath the number shows a breakdown by network. By hovering your mouse over it, you can find the exact number per network.

The Key Metrics Widget supports the following metrics:

Metric Facebook Instagram
Fans
Net new fans
Fan increase
Paid fan increase
Unpaid fan increase
Fan decrease
Reactions
Likes
Comments
Shares
Engagements
Interactions
Engagement rate
Clicks
Photo clicks
Video plays
Link clicks
Other clicks
Engaged users
Profile CTA clicks
Negative interactions
Negative fans
Total DM conversations
New DM conversations
Blocked DM conversations
Impressions
Paid impressions
Organic impressions
Viral impressions
Non-viral impressions
Viral amplification
Frequency
Reach
Paid reach
Organic reach
Viral reach
Non-viral reach
Channel profile views
Video views (3 seconds)
Paid video views (3 seconds)
Organic video views (3 seconds)
Video views (10 seconds)
Video views (30 seconds)
Video view time
Video viewers
Repeated video views

Channel comparison

The Channel comparison Widget will show you data broken down by Channel.

channel-comparison

The Widget can be horizontally resized down to two columns, and vertically down to two rows. The widget allows the sorting of metrics by clicking on the titles. It supports the same set of metrics as the Key Metrics Widget

Time series

The Time series Widget shows the development of a metric over a specific period.

time-series

This widget can be horizontally resized down to two columns, and vertically down to two rows. Any of the metrics can be temporarily filtered out of the graph by clicking on them in the legend. The widget supports the same set of metrics as the Key Metrics Widget.

Breakdown

The Breakdown Widget can show metrics that have breakdowns.

breakdown

This Widget can be horizontally resized down to two columns, and vertically down to two rows.

The below metrics are supported for this type of Widget:

Metric Facebook Instagram
Reactions by type
Fans increase by like source
Fans decrease by unlike source
Fans online by hour
Interactions by type
Positive actions by type
Clicks by type
Negative actions by type
Impressions by type
Engagement stories by type
Frequency (distribution)
Reach by type
Channel views by logged in/out
Video views by paid/organic/viral

Demographics

The Demographics Widget displays data broken down by age and gender.

demographics

This widget can be horizontally resized down to two columns, and vertically down to two rows.

The Demographics Widget supports the following metrics:

Metrics Facebook Instagram
Fans
Reach
Storytellers

Geographics

The Geographics Widget includes a breakdown by country, city, and language.

geographics

This widget can be horizontally resized down to two columns, and vertically down to two rows. It supports the same metrics as the Demographics Widget.

Tip:

Curious about all supported metrics in Dashboards? We've got them listed here, including descriptions.

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