Widgets in Dashboards

Warning:

This article covers a Falcon BETA feature. We welcome your feedback on the user experience and any potential issues you might encounter.

Each Dashboard can be filled with the Widgets of your choice. They bring together any metric, Channel, and display method that you set. There are a few categories of Widgets, with many metrics available under them. In this article, you can find a thorough explanation of each of them.

All Widgets have the following general characteristics:

  • Each Dashboard consists of four columns and nearly limitless rows. Widgets support different sizes so they can either fit one column and row or span multiple.
  • All Widgets, except for the Time Series type, can display metrics as either total or average numbers.

Create a Widget

Any Widget can be added to any Dashboard. You can add a Widget by following the below instructions:

  1. While viewing a Dashboard, click the pencil icon in the top right to switch to Edit mode.

    Edit icon
  2. Click the '+ Add Widget' button to create a new Widget.
  3. Select the Widget type. You can find detailed descriptions of the various types in the rest of this article.

    Available widgets
  4. Determine on which Channels in your report this Widget should report. For all Widgets, except for the Time Series one, you can choose if the metrics should be displayed as Totals or as Averages across your selected date range.

    Choose channels
  5. Pick one or more metrics to report on.
  6. Give your Widget a name that describes the content.
  7. Click 'Create Widget' to add the Widget to your Dashboard.
  8. Adjust the size and position of your Widget through drag and drop.

    Drag and drop Widget
  9. Once you're satisfied with all Widgets in your Dashboard, click 'Save Dashboard' in the top right to return to View Mode.

Key metrics

The Key metrics Widget shows a metric as a single number.

key metrics example

This Widget is very flexible and can become as small as one square or expand to take up all four columns and two rows. It can also be flipped vertically to display a pillar of stacked key metrics.

The colored bar underneath the number shows a breakdown by network. By hovering your mouse over it, you can find the exact number per network.

The Key Metrics Widget supports the following metrics:

Metric Facebook Instagram LinkedIn
Fans
Net new fans
Organic net fans ✗ 
Paid net fans ✗ 
Fan increase
Paid fans increase
Unpaid fans increase
Fan decrease
Reactions
Likes
Comments
Shares
Engagements
Interactions
Engagement rate
Clicks
Photo clicks
Video plays
Link clicks
Other clicks
Engaged users
Profile CTA clicks
Negative actions
Negative fans
Total DM conversations
New DM conversations
Blocked DM conversations
Impressions
Paid impressions
Organic impressions
Viral impressions
Non-viral impressions
Viral amplification
Frequency
Reach
Paid reach
Organic reach
Viral reach
Non-viral reach
Channel profile views
Video views (3 seconds)
Paid video views (3 seconds)
Organic video views (3 seconds)
Video views (10 seconds)
Video views (30 seconds)
Video view time
Video viewers
Repeated video views

Channel comparison

The Channel comparison Widget will show you data broken down by Channel.

Channel comparison example

The Widget can be horizontally resized down to two columns, and vertically down to two rows. The widget allows the sorting of metrics by clicking on the titles. It supports the same set of metrics as the Key Metrics Widget.

Time series

The Time series Widget shows the development of a metric over a specific period.

time-series

This widget can be horizontally resized down to two columns, and vertically down to two rows. Any of the metrics can be temporarily filtered out of the graph by clicking on them in the legend. The widget supports the same set of metrics as the Key Metrics Widget.

Breakdown

The Breakdown Widget can show metrics that have breakdowns.

breakdown

This Widget can be horizontally resized down to two columns, and vertically down to two rows.

This Widget can show up to 31 days of data at once. If the date range of the Dashboard is set to a longer range, this Widget automatically displays data for the last 31 days of your selected period. 

The below metrics are supported for this type of Widget:

Metric Facebook Instagram LinkedIn
Fans increase by like source
Fans decrease by unlike source
Fan increase by paid/unpaid
Fans online by hour
Fans by function
Organic fans by function
Paid fans by function
Fans by seniority
Organic fans by seniority
Paid fans by seniority
Fans by association
Organic fans by association
Paid fans by association
Reactions by type
Engagement stories by type
Clicks by type
Positive actions by type
Impressions by type
Reach by type
Frequency (distribution)
Video views by type
Negative actions by type
Channel views by logged in/out

Demographics

The Demographics Widget displays data broken down by age and gender.

demographics

This widget can be horizontally resized down to two columns, and vertically down to two rows.

This Widget can show up to 31 days of data at once. If the date range of the Dashboard is set to a longer range, this Widget automatically displays data for the last 31 days of your selected period.

The Demographics Widget supports the following metrics:

Metrics Facebook Instagram LinkedIn
Fans
Reach
Storytellers

Geographics

The Geographics Widget includes a breakdown of your data by country.

Geographics breakdown

This widget can be horizontally resized down to two columns, and vertically down to two rows.

This Widget can show up to 31 days of data at once. If the date range of the Dashboard is set to a longer range, this Widget automatically displays data for the last 31 days of your selected period.

The Geographics Widget supports the following metrics:

Metrics Facebook Instagram LinkedIn
Fans
Reach
Storytellers

Tip:

Curious about all supported metrics in Dashboards? We've got them listed here, including descriptions.

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