This article covers a Falcon BETA feature. We welcome your feedback on the user experience and any potential issues you might encounter.
Each Dashboard can be filled with the Widgets of your choice. They bring together any metric, Channel, and display method that you set. There are a few categories of Widgets, with many metrics available under them. In this article, you can find a thorough explanation of each of them.
All Widgets have the following general characteristics:
- Each Dashboard consists of four columns and nearly limitless rows. Widgets support different sizes so they can either fit one column and row or span multiple.
- All Widgets can display metrics as either total or average numbers.
The Key metrics Widget shows a metric as a single number.
This Widget is very flexible and can become as small as one square or expand to take up all four columns and two rows. It can also be flipped vertically to display a pillar of stacked key metrics.
The colored bar underneath the number shows a breakdown by network. By hovering your mouse over it, you can find the exact number per network.
The Key Metrics Widget supports the following metrics:
|Net new fans||✓||✗|
|Paid fan increase||✓||✗|
|Unpaid fan increase||✓||✗|
|Profile CTA clicks||✓||✗|
|Total DM conversations||✓||✗|
|New DM conversations||✓||✗|
|Blocked DM conversations||✓||✗|
|Channel profile views||✓||✓|
|Video views (3 seconds)||✓||✗|
|Paid video views (3 seconds)||✓||✗|
|Organic video views (3 seconds)||✓||✗|
|Video views (10 seconds)||✓||✗|
|Video views (30 seconds)||✓||✗|
|Video view time||✓||✗|
|Repeated video views||✓||✗|
The Channel comparison Widget will show you data broken down by Channel.
The Widget can be horizontally resized down to two columns, and vertically down to two rows. The widget allows the sorting of metrics by clicking on the titles. It supports the same set of metrics as the Key Metrics Widget.
The Time series Widget shows the development of a metric over a specific period.
This widget can be horizontally resized down to two columns, and vertically down to two rows. Any of the metrics can be temporarily filtered out of the graph by clicking on them in the legend. The widget supports the same set of metrics as the Key Metrics Widget.
The Breakdown Widget can show metrics that have breakdowns.
This Widget can be horizontally resized down to two columns, and vertically down to two rows.
The below metrics are supported for this type of Widget:
|Reactions by type||✓||✗|
|Fans increase by like source||✓||✗|
|Fans decrease by unlike source||✓||✗|
|Fans online by hour||✓||✓|
|Interactions by type||✓||✗|
|Positive actions by type||✓||✗|
|Clicks by type||✓||✗|
|Negative actions by type||✓||✗|
|Impressions by type||✓||✗|
|Engagement stories by type||✓||✗|
|Reach by type||✓||✗|
|Channel views by logged in/out||✓||✗|
|Video views by paid/organic/viral||✓||✗|
The Demographics Widget displays data broken down by age and gender.
This widget can be horizontally resized down to two columns, and vertically down to two rows.
The Demographics Widget supports the following metrics:
The Geographics Widget includes a breakdown by country, city, and language.
This widget can be horizontally resized down to two columns, and vertically down to two rows. It supports the same metrics as the Demographics Widget.
Curious about all supported metrics in Dashboards? We've got them listed here, including descriptions.