The Measure module is where you can track the performance of all your social media efforts. Save time by collecting data from multiple networks in one place, presented with attractive visualizations. Let’s explore all that Measure offers.
Depending on your User Role in Falcon, you might not have access to part of the Measure module features, such as the 'Create New Report' button in the top right.
What are Reports?
Measure works by creating Reports. Each Report consists of one or more modules, and each module displays a set of metrics that you can customize. For example, you can have a “Total Reach” module that shows data on the reach of your content for two of your channels. Another module might cover interactions such as Comments, Likes, and Shares. Together, these modules could form a Report. This gives you the flexibility to select, combine, and organize the metrics that are important for you.
Reports will remain available over time. You can use them on a recurring basis by changing the date range that the data should cover. Furthermore, cloning Reports makes it easy to set up multiple similar Reports that cover different channels.
When you open Measure, you arrive in the Reports overview section. You can find Reports that are available to you there. Clicking on any of the Reports will open them up for you.
On the top are various filtering options. On the left, you can choose whether you want to view only the Reports you have created or include the ones that your colleagues have shared with you.
Creating Quick Reports
You can create a new Report by clicking the button on the top right of the overview section. You can choose to create a Report from scratch or select from a ready-made Quick Report template.
The Quick Reports that are currently available include:
- Offers a comprehensive overview of the performance of one of your channels, including both the content posted to that channel as well as on the page or profile itself.
- Team Performance
- Shows the performance of users in your team or organization within the Engage module. Service Targets and Business Hours can be set to fine-tune your Reporting.
- Publish Labels
- Reports on the performance of content that you have labeled in Publish.
- Shows which users have interacted most with your content.
- Brand Overview
- Displays an overview of your total social media presence and compares your performance across different networks.
- Engage Labels
- Evaluates the types of conversations that are trending in Engage through analysis of the labels you have applied.
Creating Custom Reports
Feeling adventurous? Custom Reports allow you to create your own Reports from scratch. You have full control over which modules and metrics to include.
Curious about the available metrics and what they mean? While creating a Custom Report, you get to choose from a list of all available metrics for your chosen channel, including short descriptions.
When creating a Custom Report, it is not always possible to combine all metrics within the same module (For example: Facebook's 'Incoming DMs' metric does not combine with the 'Page Reactions' metric in one module). To include those metrics in the same Report, you must create two different modules.
If you want to Report at set intervals, you can create a Scheduled Report. All Reports you create can be set up for scheduled Reporting. You can set both the timeframe of the Reporting as well as who should receive them. The Scheduled Reports will automatically arrive in your email at your chosen interval.
Falcon also offers the option to export your Report, or part of a Report, at any time. You can find the export option in each Report, and in each module, at the top right. You can choose to export your data in CSV, XLS, PDF, or JPG format.