Listen allows you to scan the social web in real-time for content that matters to your brand. It draws data from about 2.7 million online sources. They include blogs, news sites, social media networks, forums, review sites, and many more.
How does Listen work?
It begins with creating a Listen Project. Each Project can be based on one or more topics, and each topic is built up out of keywords and filters.
Here is an example of a Project you could create in Listen:
Say you want to monitor what kind of movies people are posting and commenting about on social media. To start, you could create one topic for 'Westerns', and another one for 'Sci-Fi’. In the Western topic, you would add keywords such as
movie. For the Sci-Fi topic, you might go for keywords such as
film. As you are only interested in social media discussions, you would set the Source filter to Facebook and Twitter content only.
After you create the Project, Listen starts monitoring the two networks you have selected. As soon as it finds a match with one of your queries, this ‘Mention’ will be collected in your Project.
Projects pull only real-time mentions. When you create a Project, only the content posted after your project went live will be included in your results.
Your Organization has a cap on the number of mentions that can get pulled into Listen from all your Projects. You can see the number of mentions your Org has used and has left at the very top of the Listen Overview section. Ran out of mentions? Your Projects will stop pulling in new mentions until your cap resets the next month.
We recommend starting simple with Listen projects. Define a narrow query, let it run for a week, and broaden it once you get a sense of how many mentions it pulls in.
The Overview section shows cards for all the Projects you have running, with some basic insights into their performance. Clicking any one of them will open it in a detail view.
At the top center, you can view your remaining monthly mentions, and in the top right is a button for creating new Listen projects.
Creating a Listen project and topics
Creating a new Project starts with giving it an appropriate name. Next, you can choose who has access to the project, through the Access button in the top right. After that, you get to create at least one topic.
The ‘Create Topic’ section consists of a simple, and an advanced query builder. Both allow you to add the keywords you want to look for, select sources, and set further filters for which kinds of results should be included. In the Advanced Query Builder, Boolean operators can be used to fine-tune your topic further.
For a bit of help with building your query, be sure to take a look at the 'Cheatsheets' that you can open at the bottom right.
Project detail view
When opening a Listen project in detail view, you are presented with a number of options and information.
There are five tabs, each showing you the following data:
- Shows a breakdown of your mentions by topic and source. You can click on any of the sources on the right side to see the individual mentions that got pulled in.
- Contains word clouds of the most occurring phrases and hashtags around your topics. Also contains sections for the authors and URLs that occur most.
The Sentiment tab gives you statistics on the overall sentiment of people towards the topics of your Listen project.
- The Demographics tab covers the language, location, and gender distribution of all mentions in your project.
- Here you can discover which social media influencers are interacting with your Listen topics. An influencer is seen as a social media profile with many followers, or for other sources it is determined by the PageRank score of that source.
Apart from the tabs, there are a few other noteworthy options to go over.
In the top right, there are options for subscribing and setting alerts. With a subscription, you receive a daily email with a summary of your project’s results. Alerts are for receiving a notification when there is a notable uptake in the mentions pulled in. This feature is particularly valuable for the early detection of emerging social media crises.
Different views for your Projects
At the very top of the project detail view sits a selection menu. There are four available views that you can choose from, each suitable for highlighting different aspects of your project.
- Insights view
- This is the default view described further up.
If you have created two or more topics, and you want to stack them against each other, the Comparison view is where you’ll want to look.
If you want to stay updated with the latest mentions coming into Falcon, the Monitoring view lets you create feeds similar to the Engage module. The view can be refreshed automatically every few minutes. There is even a special TV mode for showing your feeds on a big screen.
If you are just looking for all mentions of your project in one place, the Mentions view can help out. It has a unique ‘Best Match’ filter that shows the content closest to the keywords you set for your topics.