The Publish module is where you can plan, create and distribute your content. In this article, we’ll explore the general functionalities that the module offers.
Clicking the ‘Create Post’ button in the top left enables you to create content for all supported networks.
We support many types of content, from link posts, to videos, Stories, tweets, and Carousel posts. The ‘Create content’ section in the Help Center will give you an overview of how to create each one. We specifically recommend to go through the Instagram publishing flow and familiarize yourself with the process.
On the left side in the Post Editor, you can see the sections where you can add your copy and define the properties of your post. In the center, there’s a preview that shows the post as it will appear on the native network. On the right, there’s a notes and publish notifications section that can help you collaborate with your colleagues.
The most basic type of post you can create is a simple text post. You add the text in the top left textbox, and push it live by clicking the Publish button in the bottom right.
However, there are many additional options that can help you plan and customize your content. Think of images, videos, and links. More Channels can be added for publishing your post to, a scheduling date and time can be set for when the post should go live, or promotions, feed-targeting, and geo-gating can be applied.
Adding visuals to your content? Be sure to review our attachments guide for images, GIFs and videos here.
Adding Labels to your posts is highly recommended for filtering your content later on, and reporting on their performance. Other unique Falcon features are cloud storage services for easy access to post attachments, a built-in photo editor, automatic link shortening with UTM tracking templates, and the option to copy your post from one network over to another one.
Lastly, we support copy workflows with the option of choosing an approver for your content. This will notify the chosen User(s) that a post is waiting for their review. They can make the necessary adjustments, and approve when it’s good to go.
Campaigns are a way of communicating your goals, aligning your content, and providing relevant assets across your Teams. Set a running time, description, notifications and reminders. In the second tab, add your assets as stock items, to be used in campaign posts. Once created, it will be a great visual reminder in the content calendar, and a powerful tool for telling your campaign’s story across your brand.
The Content Pool is another way of aligning your content across your organization. It serves as a content storage solution from which assets can be copied to your posts. By default, all Users and Teams have access to the same Content Pool, which makes it a breeze to share assets across your organization.
Not all Falcon packages include access to the Content Pool.
If you want to take a quick look at the performance of your posts, you can access the Content Performance section. Currently, it supports basic metrics for Facebook content. By clicking on a post, Falcon will open a detail view that offers more insights.
For a deep dive into your performance statistics, we recommend creating a Measure Channel report.
Content by State
Apart from content creation options, Falcon offers a number of content overviews.
Right when you land in Publish, you see the Calendar in week or month view. All past and future content can be seen at a glance. Clicking on any date or post will give you further options for copying, editing or viewing.
In the Publish menu on the left, you will also find content by state sections. You can find your Drafts, Published, and Scheduled content there. The ‘Processing’ section shows posts that are currently in the process of getting published. This is mainly relevant for Instagram content published through the Hub app.
The ‘Awaiting Approval’ section is for posts that need to be authorized by you or one of your colleagues.
Finally, the ‘Publishing errors’ section will contain posts that encountered an error while being sent out. You can find an error message attached to the posts, which should indicate why it failed. If unclear, please feel free to ask advice from our Support Team.
Most sections in Publish have filtering options at the top. On the right side, there’s a date range option that lets you decide which timeframe you want to see content for. In the center, you can filter for Labels that you have applied to your posts. On the left side, there’s a number of filtering options for the type of post, Channel, Network, or the assigned approver for example.
Eager to learn more about our modules? Continue your journey of discovery by visiting our other module introduction articles here.