Scheduling content is a great way to plan your marketing strategies in advance. It’s an excellent way to lighten the workload. It also allows you to share your content roadmap with your coworkers and allow other market to synchronize with yours.
When scheduling content in Falcon, you can choose a date and time for it to be published. Falcon takes care of the rest by automatically pushing your content live at the scheduled time.
Schedule a post in Falcon
Scheduling content is available for all networks supported in Publish. The process is the same, whether you create any type of Facebook, Instagram, Twitter, or LinkedIn post:
While creating a post in the Publish Editor, scroll down the left-hand section of the Editor to the 'Schedule' section and click to unfold it.
- Select a date and a time to schedule your post. Your local time zone is used by default, but you can choose another from the dropdown list.
- Review the scheduling time at the bottom of the Schedule section.
Alternatively, you can also schedule a post by clicking on a future date in the Publish Calendar and clicking the 'Add Post' button. That creates a new post scheduled to that date.
A scheduled post will only appear on the chosen network once published. Scheduling on a native network and scheduling in Falcon are separate, except for the below described Facebook native scheduling feature.
With Facebook, Falcon also features a graph displaying the times when your fans were most active over the past seven days. This will help you determine when your content will make the biggest splash.
Due to Instagram API restrictions, publishing content through the Hub app will always require a manual completion once your post is meant to go live. Find out more about the Instagram publishing flow here.
Schedule a post natively on Facebook
Falcon also supports the native Facebook scheduler. This is useful if you're working with a publishing flow that includes ad creation in the Facebook Business Manager.
All you need to do to schedule a post natively on Facebook is to check the box 'Add to Facebook queue' under the scheduling options in the post editor.
Once scheduled, the post will appear in the 'Scheduled Posts' section of your Facebook Page Publishing Tools section. In Falcon, the post will appear in the Scheduled section of Publish with a 'Scheduled Externally' status.
If a post is scheduled natively on Facebook, it can’t be edited in Falcon anymore. Changes to the post must be made in Facebook and won't be reflected in Falcon until the post is published. A natively scheduled post can still be deleted from the Facebook queue in Falcon.