Facebook Page Mentions and Branded Content

One way you can increase engagement on your Facebook page is by tagging other Facebook pages and individuals, and showing that you are in a partnership with them. Making your presence social is the key difference that will lead to more people seeing your content, becoming a part of your community and hopefully someday becoming your customers.

Falcon offers two ways to do this:

  1. By mentioning a page in your post's caption (tag a page).
  2. By adding a page as a sponsor of your post (Branded Content/Paid Partnership/Handshake).

Page mentions

Mentioning a Page in your post is easy and fast. Whether it's mentioning an influencer who is endorsing your product, providing fans with a link to a local page you'd like to promote or giving a shout out to an affiliated channel, mentioning pages lets you spread your message in an engaging way.

Mention a Page

  1. Within Publish, select Create Post and choose your Facebook page.
  2. In the main editor, enter the text content of your post.
  3. To tag a page, simply type the @ sign, followed by the name or handle of the page.
  4. Select the page from the drop-down menu and the mention will be added.
  5. Either schedule, publish or send your content for approval.

Note:

It is possible to mention one or more Facebook Pages in all status updates, album descriptions and in individual photo descriptions.

Branded content

Branded content is a creator or publisher's content that features or is influenced by a business partner for an exchange of value. Creators or publishers are responsible for tagging the business partners' page when posting branded content.

  • Creators include celebrities, influencers or public figures that post branded content.
  • Publishers include media companies and entities that post branded content.
  • Business partners include brands, advertisers, marketers or sponsors that sponsor branded content.

The Sponsor can then see the performance of these posts and even promote them. You can pick only one page as your sponsor. Moreover, your page needs to be whitelisted by Facebook in order to create Branded Content. If you want to be whitelisted by Facebook you can apply here.

Create a Branded Content Facebook post

  1. Within Publish, select Create Post and choose your Facebook page.
  2. In the Branded Content field, type the name of the page you would like to use as a sponsor.
  3. Select the page from the drop-down menu and the sponsor will be added.
  4. Either schedule, publish or send your content for approval.

Note:

It is possible to create Branded Content in all status updates, except for album posts.

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