FAQ: Publish

Can I edit content after it has been published?
No, it is not possible to edit published content in Falcon due to API restrictions of the Falcon supported networks. You can either delete the content in Falcon and create a new version, or edit the post on a network natively.
What is the Falcon Hub app?
Falcon has developed the Hub app to help you publish Instagram Carousel and Story posts. We've created a special article that describes the app in further detail and gives you step-by-step instructions on how to publish your Carousel and Story posts.
Why is a Falcon user missing from the list of Hub app Publishers?
If a username doesn't show up in the list, it is likely that the user does not have the Hub app installed, is not logged into it with their Falcon account, or doesn't have push notifications enabled for the Hub app in their phone settings.
How can I add a GIF to my post?
You can find step-by-step instructions on posting your GIFs in our article on image and GIF posts.
How can I schedule a post to the Facebook queue natively?
While creating your post in the Publish Editor, head over to the Schedule section on the left side. Simply check the box next to the Add to Facebook queue option. You can find out more here.
Can I select a thumbnail for my Instagram video?
When you upload a video for an Instagram post, you can select a thumbnail from 10 images pre-selected from your video. It is not yet possible to upload your own custom thumbnail image.
How do I un-schedule a post?
You can un-schedule a post by opening it in the Publish Editor and clicking the X in the top right of the Schedule section. When you click Back in the top left, your post is saved as a Draft instead of a Scheduled post. You can find the full guide on our Help Center here.
I've just added my Channels. Why can't I see all of my content?
When a social media channel is first connected to Falcon, we are able to index a certain amount of historical posts. The number of historical posts that will be visible varies depending on the social network. You can find an up-to-date overview here.
What is the difference between impressions and reach?
The number of times a post from your page has been shown on a timeline.
The number of unique people who have seen the post. If a person sees a specific post more than one time it is still counted as one reach.
What is the difference between owned, earned and paid reach?
  • Owned reach is the number of unique fans of your Page that saw your content at least once.
  • Earned reach is the number of unique people who saw your post from a story published by a friend. These stories can include liking, commenting or sharing your post, answering a question or responding to an event (Facebook groups Owned and Earned reach together into Organic reach).
  • Paid reach is the reach you get through people seeing the promoted version of your post.
How is the total reach of the post calculated? Why doesn't it 'add up'?

Total Reach is retrieved directly from Facebook's APIs. It is the number of unique people who saw your post through any of the three ways described above (owed, earned, and paid).

People can see your post from multiple sources though. For example, a fan can see your post both in their timeline and as a promoted post in the sidebar. This only counts as one reach for the Total Reach metric. However, it does count twice when you separate owned, earned, and paid reach. Therefore, adding those three up might result in a higher number than the Total Reach number Facebook delivers.

How is overall Total Reach calculated? (Monthly/Weekly)
Total Reach for the week or month is the sum total of all reach that your content generated in the time frame selected. For this reason, the total reach you see in the content performance section is not the same as the total reach reported in Facebook's Page report - this measures reach of the overall page, including interaction with other parts of the page and older content. If you look for the equivalent of Facebook's page data, please consult the Reach numbers using a Facebook Overview Dashboard in Measure.
Why does the number of Shares, Likes and Comments differ in Content Performance?
The data in Falcon is aggregated.
Is it possible to publish directly to Instagram from Falcon?
You can publish single-image and video posts directly from Falcon. For Stories and Carousel posts, the Falcon Hub app is required. We've created an article to help you publish your Stories and Carousel posts.
How is Engagement Level calculated in the Content Pool?

For published posts in the Content Pool, we offer an engagement metric based on the following calculation: Number of engagements/(the number of fans/1000). The result is an Engagement Level based on an average per 1000 fans/followers.

We choose to present Engagement Level in this way to provide stats across all networks - including those where reach data is unavailable. Note that for Facebook, Falcon's stats differ from what you may see on the native network, where Facebook use the percentage of users who have seen a post to calculate engagement rate.

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