List of Supported Metrics in Channel Reports

Facebook metrics

Page level
Page Impressions
Paid, Organic and Total Impressions
Page Reach
Total, Organic, Paid Reach
Page Reactions
total, like, haha, wow, love, sad, angry
Page Positive Actions
total, like, share
Page Negative Actions
comment, hide all clicks, hide clicks, x-button clicks, unlike page clicks
Stories by type
fan, coupon, user post, question, event, checkin, page post, mention, other
Page Consumption
link clicks, video plays, photo view, other clicks
Page User Engagement
Incoming comments, Incoming messages, Incoming DMs, Incoming posts, Unread messages
Page Fans
Fans Total, Fans Gained, Fans Lost, Fans Gender Distribution, Fans Age Distribution, Fans Country, Fans City, Fans Language, Fans Online - Daily, Fans Online - Hourly
Page IPM
Page Most Engaged Users
Comments, Posts, Engagement score
Page Views (Page views)
Page Video Views
Total, Organic, Paid
Post level
Post Reach
Total, Organic, Paid
Post Fan Reach
Post Engaged Users
Post Impressions
Post Likes
Post Comments
Post Shares
Post Engagement level
Post Consumptions
Total, Link Clicks, Photo views, Video plays
Post Negative Feedback
Hide post, Report as Spam, Hide all posts, Unlike a (Page)
Post Video Views
Total, Complete, Not finished, Autoplayed, Click to play, Sound on, Sound off
Post Average Watch Time

Instagram metrics

User level
Follower count
The number of your new followers (daily)
Online followers
Total number of followers that were online during the specified period
Impressions
Reach
Follower gender and age
Follower country and city
Profile views
Total number of unique accounts that have viewed your profile (daily)
Email clicks
Total number of taps on the email link in your profile (daily)
Phone call clicks
Text message clicks
Get directions clicks
Website clicks
Media level
Likes
Comments
Engagement
Reach
Saved
Video views
Stories level
Number of stories
Impressions
Reach
Replies
Taps forward
Taps back
Exits
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