Many of our customers want to merge social data with audience insights to know more about your users and target them better with content tailored to their preferences. The end result is surely similar to what we're hearing from the industry: more engagement and better ROI.
Our Audience module will help you segment a defined audience based on different preferences and demographic details. If you’re looking to test new waters within your audience this is a great resource to tap in terms of what trends and topics might interest your audience.
Enterprise Customer Success Manager, Anne, covered the ins and outs of Audience and how you can learn from customer data at an individual and aggregated level. Some highlights:
- One profile card for all customer data
- Create sharper target audiences
- Deliver 1:1 customer care
You can join Falcon Live every Wednesday at 10 am ET / 4 pm CET. The beauty of our live classes is that each session is hosted by a different Falconeer covering a wide range of topics giving you their very own, unique POV.
Want to join the next Falcon Live session? Save your seat here.