Social media listening goes beyond just monitoring online conversations. It is a combination of qualitative observation and quantitative analysis of sentiment and intent. Our customers usually monitor brand mentions, hashtags, competitors, campaigns, events, people and who could forget the crises we all experience. Best practice techniques such as social listening could have mitigated PR blowups like those epic ones that befell United Airlines and Pepsi back in 2017.
Those are some of the examples you could focus on. Check out what Lilian has to say about Listen in this live class hosted on December 19th.
You can join Falcon Live every Wednesday at 10 am ET / 4 pm CET. The beauty of our live classes is that each session covers a different topic.
Want to join the next Falcon Live session? Save your seat here.