Creating an Audience From Classic Listen

One of the first steps to getting started with Audience is to use our module Listen to discover profiles who mentioned your brand or product on Facebook or Twitter.


As of April 30, 2018, due to Instagram's API changes, Falcon can no longer retrieve Instagram user ID's. Therefore, we no longer support custom audience creation that includes Instagram users.

Creating an Audience From a Listen Project

  1. In Listen, select a project you would like to create an audience from.
  2. Click Create Audience in the top right corner. Create Audience in Listen
  3. Give your audience a name and select the topics to include.
  4. Click Save and your audience will be created.

From there, you can go to Audience to deep dive into the list and segment profiles by gender, network and much more.


All new profiles mentioning your topic in Listen will be automatically synced with the Audience previously created - so it's just a one-time setup.

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