Media attachments guide

Falcon supports a wide variety of media attachments for Facebook, Instagram, Twitter, Tumblr, and LinkedIn. By following the file attachment guidelines for each social network, your media content will look and sound optimal on any device.

Facebook

Images and GIFs

File type:
JPG, JPEG, PNG, TIFF, GIF. For Ads, only JPG, JPEG, and PNG are supported.
File properties:
File size:
Up to 25 MB, but we recommend up to 4 MB. Up to 1 MB for PNGs. Up to 30 MB for Ads.
Color profile:
sRGB or RGB.
Image size:
Landscape:
1200 x 628 pixels (1.91:1 aspect ratio).
Portrait:
1200 x 1800 pixels (2:3 aspect ratio).
Square:
1200 x 1200 pixels (1:1 aspect ratio).
Story:
1080 x 1920 pixels (9:16 aspect ratio).

Facebook recommends uploading images up to 4 MB in size. For PNGs, they recommend up to 1 MB. All PNG files larger than 1 MB may look pixelated. When uploading images larger than 4000 x 4000 pixels and/or over 5 MB in size, Falcon adjusts the image automatically to prevent publishing issues. Facebook removes all location data from images.

Video

File type:
3g2, 3gp, 3gpp, x-ms-asf, x-msvideo, msvideo, avi, dat, divx, dv, f4v, x-flv, m2ts, x-m4v, x-matroska, mod, quicktime, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, MP2T, vob, wmv, x-ms-wmv.
File properties:
File size:
Up to 10 GB. For Ads up to 30 MB.
Duration:
Up to 120 minutes.
Frame rate:
30 fps.
Video size:
Portrait video:
720 x 1200 pixels (9:16 aspect ratio).
Landscape video:
1200 x 720 pixels (16:9 aspect ratio).

The Publish Editor preview supports mp4, mpeg4, ogv, and ogm. For other formats, Falcon does not show a preview, but your videos will get published without issue. Facebook renders video in 2:3 aspect ratio on Mobile devices.

Captions

File type:
SRT.

A sample file for SubRip (SRT) captions can be found here. You can create multilingual captions by uploading multiple SubRip files for one video.

Video thumbnails

File type:
JPG, JPEG, PNG.
File properties:
File size:
Up to 10 MB. For Ads up to 1 MB.
Image size:
Same as video dimensions.

Instagram

Images

File type:
JPG, JPEG, PNG, BMP, and non-animated GIF.
File properties:
File size:
Up to 8 MB.
Color profile:
sRGB.
Image size:
Feed:
1080 pixels wide, height between 566 (1.91:1 aspect ratio) and 1350 pixels (4:5 aspect ratio).
Story:
1080 x 1920 pixels (9:16 aspect ratio).

You can also upload images through our Hub mobile app by assigning a Publisher if you want to customize your image using Instagram filters. If the file does not meet the requirements, no worries, you can always crop it using our Photo Editor.

Videos

File type:
MOV, MP4 (MPEG-4 Part 14).
File properties:
File size:
Up to 100 MB.
Duration:
Between 3 and 60 seconds.
Frame rate:
23 to 60 fps.
Advanced properties:
Audio codec:
AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
Video codec:
HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
Picture size:
Up to 1920 pixels wide in 4:5 or 16:9 aspect ratio.
Bitrate:
VBR, up to 5 Mbps.
Recommended video size:
Square video:
600 x 600 pixels (1:1 aspect ratio).
Landscape video:
600 x 315 pixels (1.9:1 aspect ratio).
Portrait video:
600 x 750 pixels (4:5 aspect ratio).

If your video doesn’t follow the requirements you can always try to publish it through our Hub mobile app.

Twitter

Images

File type:
JPG, JPEG, PNG, WEBP.
File properties:
File size:
Up to 5 MB.
Minimum size:
600 x 335 pixels.
Aspect ratio:
Anything between 2:1 and 1:1.
Recommended image size:
Landscape image:
1200 pixels wide, with a height of 600 pixels (2:1 aspect ratio) or 800 pixels (3:2 aspect ratio). 1200 x 675 pixels (16:9 aspect ratio) is optimal for Mobile crops.
Square image:
1200 x 1200 pixels (1:1 aspect ratio).

Twitter allows up to 4 images per tweet. After 1:1 aspect ratio (for example, 1200 X 1400) we’ll crop to a 1:1 aspect ratio.

GIFs

File type:
Animated GIF.
File properties:
File size:
Up to 3 MB.
Minimum size:
600 x 335 pixels.
Aspect ratio:
Anything between 2:1 and 1:1.
Frame rate:
Up to 350 fps.
Total pixels:
Up to 300 million (width x height x number of frames).
Recommended GIF size:
Landscape image:
1200 pixels wide, with a height of 600 pixels (2:1 aspect ratio) or 800 pixels (3:2 aspect ratio). 1200 x 675 pixels (16:9 aspect ratio) is optimal for Mobile crops.
Square image:
1200 x 1200 pixels (1:1 aspect ratio).

Twitter allows one GIF per tweet. This cannot be combined with other attachments such as images. GIFs outside the aspect ratio range of 2:1 and 1:1 (for example, 1200 X 1400) will be cropped to a 1:1 aspect ratio.

Videos

File type:
MP4, MOV, Quicktime, X-M4V.
File properties:
File size:
Up to 512 MB.
Aspect ratio:
1:2.39 to 2.39:1.
Dimension:
32 x 32 to 1280 x 1024 pixels.
Frame rate:
30 or 60 fps.
Duration:
0.5 to 140 seconds.
Advanced properties:
Pixel format:
YUV 4:2:0.
Video codec:
H264 High Profile.
Audio codec:
AAC LC, mono or stereo.
Video bitrate:
Min. 5,000 kbps.
Audio bitrate:
Min. 128 kbps.
Coding:
No open GOP, and must use Progressive Scan.
Pixel aspect ratio:
1:1.
Video size:
Portrait video:
240 x 240 pixels (256K bitrate), 480 x 480 pixels (768K bitrate) and 640 x 640 pixels (1024K bitrate).
Landscape video:
320 x 180 pixels (256K bitrate), 640 x 360 pixels (768K bitrate) and 1280 x 720 pixels (2048K bitrate).

The Publish Editor preview supports MP4 files. For other formats, Falcon does not show a preview, but your videos will get published without issue.

LinkedIn

Images

File type:
JPG, JPEG, PNG.
File properties:
File size:
Up to 10 MB.
Image size:
1200 x 627 pixels (1.91:1 aspect ratio).

Videos

File type:
ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3.
File properties:
File size:
75 KB to 5 GB.
Aspect ratio:
1:2.4 to 2.4:1.
Dimension:
256 x 144 to 4096 x 2304 pixels.
Frame rate:
10 to 60 fps.
Duration:
3 seconds to 10 minutes.
Bitrate:
192 kbps to 30 Mbps.

Tumblr

Images

Images File type:
JPG, JPEG, PNG, TIFF, GIF.
File properties:
File size:
Up to 10 MB.

Note:

Falcon does not have restrictions to files you upload to the content pool. Once you use the media for a specific channel, Falcon checks for compatibility with that network’s requirements. The only limitation is that the maximum accepted file size when creating stock is 1 gb per video and 25 mb per image.

For a further overview of all recommended image sizes for the major networks, and a great template file for your own images, head over to our Insights Hub article here.

Was this article helpful?
2 out of 2 found this helpful