Content Pool

The Falcon Content Pool works as an inspiration and content storage solution for your entire organization, across all markets and teams. 

Through the Content Pool, you can copy your most engaging content, be it text, images or video, and publish it directly to other networks or create and save content as stock and use it later. You can still define and control who should have access to this section.

You can find the Content Pool on the left side menu within Publish.

Which users can access the content pool?

By default, all users in your organization can access the Content Pool. However, you can choose to disable this permission for individual users in Settings.

Content types

The Content Pool contains two types of content: published content and stock.

Published content includes all owned content that has been published within the organization, through Falcon and natively. Published content will automatically be added to the Content Pool. Unpublished Facebook posts (shadow posts) will not be included in the Content Pool.

All users with publishing rights can also create stock for the Content Pool. This means that users can easily share assets with the entire organization without publishing the content first.

Filtering and sorting content 

Content Pool filters

In the Content Pool, users have several options to filter their content:

  • Content by state (all, published, stock).
  • Channel group (read an article about channel groups here).
  • Network.
  • Channel.
  • Content type (picture, link, text, video).
  • Labels (choose to match 'all' or 'any').
  • Date range.

Users can also sort content by:

  • The newest content first.
  • The oldest content first.
  • The content with the highest engagement first.
  • The content that has been copied to most first.

Managing content

When accessing the Content Pool, users can view the content in two ways: either in a visual card view or a comprehensive list view. In both views the user has a few actions to choose from in order to manage the content:

Viewing content

When viewing content a pop-up window appears with more detailed information about the post and previews of all the copies made from this piece of content.

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In the pop-up window the following information is presented:

  • Full post preview.
  • Post specific engagement level.
  • The number of copies.
  • Network and channel name.
  • Publishing date (for published items).
  • Creation date (for stock items).
  • Status (published / stock).
  • Labels.

In this detailed view the following actions are available:

  • Copy content.
  • Edit labels.
  • Archive (to retire items from the Content Pool).
  • Download content. 

Copying content

When copying content, the user will land in the publishing editor view with the elements copied from the parent post. The user can then edit the post in the same way when creating a post from scratch.


When a post from the Content Pool is copied and published to a different network/channel, it will not appear in the Content Pool as a newly published post. Instead, it will be listed as a Copy under the initial parent post.

Creating stock

In the Content Pool, click on the Create New Stock button in the top right-hand corner. In the new window, you can upload up to 50 images and videos.

Engagement level

For published posts in the Content Pool, we offer an engagement metric based on the following calculation: Number of engagements/(the number of fans/1000). The result is an Engagement Level based on an average per 1000 fans/followers.

We choose to present Engagement Level in this way to provide stats across all networks - including those where reach data is unavailable.

Note that for Facebook, Falcon's stats differ from what you may see on the native network, where Facebook uses the percentage of users who have seen a post to calculate the engagement rate.

When creating stock, channels, networks or channel groups are not associated. For this reason, some of the filters in the Content Pool will not apply to stock items.

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