Content Pool

The Falcon Content Pool stores stock items that can be accessed by your entire organization, across all markets and teams.

Through the Content Pool, you can share engaging content, be it text, images, or video, and publish it directly to other local markets or create and save content as stock for later use. You can still define and control who should have access to this section. In this article, we'll give you the rundown on all you can accomplish with this versatile Falcon feature.

What Is the Content Pool?

The Content Pool can be found in the left-hand menu of the Publish module. Broadly speaking, it is a library of stock items to use in future publishing.

Teams in Falcon usually restrict non-Admin users from seeing or interacting with the content of users from outside their Team. The Content Pool offers a way to cross Team boundaries and share assets, to enable and inspire your colleagues. It also helps you create new content quickly by providing inspiration and usable assets.

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In the Content Pool, you can easily filter stock items at the top of the page by clicking the Asset Type dropdown, searching by keywords, or entering a matching label.

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Stock Items

The primary use of the Content Pool is to store stock items which can be adapted into content. Any user with access to the Content Pool can view and add stock or adapt it into a post for a connected Channel. See below for information on how to add stock items to the Content Pool.

Stock items in the Content Pool may contain the information below. Click any stock item to view all available information:

  • One or more media files (e.g., images and videos). Please see the media requirements for each network here.
  • Text.
  • Labels.
  • A title defining the stock item.
  • Notes.
  • Embargo and expiration dates (dates within which the stock item can be used).
  • Copies (a list of posts which were created using the stock item).

While clicking to view any stock item, you can also edit any of the above, add additional media files, or remove the stock item by clicking Delete from the top right. You can also choose to download the individual media files to your device by clicking the context menu (three dots) followed by Download.

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Note:

Editing or deleting a stock item will impact the item for all users in your organization.

Creating a post using a stock item

To create a post using an existing stock item, please follow the steps below:

  1. In the Content Pool, click to open the stock item.mceclip4.png
  2. From the top right, click Copy As Post.mceclip2.png
  3. Select the applicable network and Channel.
  4. Click Copy Post To....
  5. The new draft will be visible with all media, text, and labels from the original stock item. When the post is ready, click Publish or Schedule (if scheduled for a future date).mceclip3.png

Note:

If your stock item contains an embargo/expiration date, users will be warned of the intended dates, but may still override and continue to create posts using the stock item.

Creating Stock Items

Creating a single stock item

To create new stock items in the Content Pool, please follow the steps below:

  1. Click Create New Stock from the top-right corner of the Content Pool.
  2. From the dropdown, click Single.mceclip0.png
  3. Upload an image or video, or enter text in the field below. If you enter a link, Falcon will attempt to display the title, description, and available thumbnails where possible.
  4. Optional: Add an embargo and/or expiration date to specify when the stock item can be used.
  5. Optional: Above the media, click to edit the title of the stock item. Falcon will populate a title for you based on the file name or text entered.mceclip1.png
  6. Click Create Stock.mceclip2.png

Your stock item will be added to the Content Pool, ready to be utilized by your colleagues for new content. To edit or remove media while creating a new stock item, hover over the media and select either the pencil icon or the trash icon.

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Creating stock items in bulk

To create multiple stock items in the Content Pool, please follow the steps below.

  1. Click Create New Stock from the top-right corner of the Content Pool.
  2. From the dropdown, click Multiple.
  3. Select any number of images or videos to upload.
  4. Optional: To the right of each item, add text.
  5. Optional: To the right of each item, add labels. You can also click Add labels to all stock to apply labels in bulk.
  6. Optional: Above each item, click to customize the title. By default, the title will appear as the file name which was uploaded.mceclip5.png
  7. Click Create Stocks.mceclip4.png

All new stock items will be added to the Content Pool, ready to be utilized by your colleagues for new content. To edit or remove media while adding stock items in bulk, hover over the media and select either the pencil icon or the trash icon.

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Integrations

Falcon supports two third-party storage solutions that can help you automate the process of adding Stock to the Content Pool from outside of Falcon. Learn more about our QBank integration here. Falcon also offers a Public API that can be used to build custom integrations with Content Pool. You can read more here.

Restricting Users' Access to the Content Pool

Access to the Content Pool can be defined on a per-user basis. By default, all users have full access permissions to add, edit, copy, and archive content. Falcon users with a user role of Admin or Team Leader can revoke this access from individual users as follows:

  1. Navigate to Settings > Users
  2. Find the Falcon user who you want to revoke Content Pool access for and click their card.
  3. In the General tab, click Show Advanced.
  4. Uncheck the box next to the setting Access to content pool.

The user will no longer have access to the Content Pool.

How Can I Browse and Copy Published Content?

Content from posts which were published either natively or via Falcon will not automatically appear in the Content Pool. However, using the Measure tool, you can create Content Performance Dashboards to browse and identify successful published content, share content with other teams, and easily copy published content to create new posts.

Some key features of utilizing Content Performance Dashboards to browse and copy posts:

  • Create Dashboards to include your selected Channel(s) published posts.
  • Customize the date range.
  • Edit the metrics which are displayed for your posts (e.g., likes, engagement, shares, video views).
  • Sort by each metric to identify posts which succeeded in different ways.
  • Filter posts to identify posts matching certain labels, post type, promotion status, and more.
  • Copy posts to create a new draft for any Channel.
  • Share Dashboards with Falcon teams (even those without access to the Channels in your Dashboard).

Getting set up

  1. In Measure, create a Content Performance Dashboard (Create Dashboard > Content Performance).
  2. Use the calendar icon to specify a date range. You can view one year at a time for a maximum of two years in the past.
  3. Edit the metrics in your widget to include a maximum of 6 metrics of your choice.
  4. Optional: At the top of the widget, click each metric total to sort your content.
  5. Optional: Apply a filter to narrow down your content.
  6. Once you’ve found a post you’d like to copy, click Copy post from the far right.
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After clicking Copy post, you will be directed to Publish and asked to select a Channel. A draft will populate with the selected content, allowing you to continue, edit, schedule, and publish as needed.

What if I don’t have access to the Channel(s) I’d like to browse?

You may find that either you don't have access to the Channel(s) you’d like to browse, or you’d like to share content from your Channel(s) with another team in Falcon.

In these cases, any user with access to the Channel(s) can create a Dashboard (as described above) and share it with other teams in Falcon. When a Dashboard is shared with you, you can see all content included in the Dashboard (including content from Channels you don’t have access to in Falcon). In addition, you can sort, filter, export, and copy included content.

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For more information on sharing Dashboards internally in Measure, please visit the complete guide here.

FAQ

Why is there a mismatch between the amount of copies I see for an item and the actual posts under it?
All items in the Content Pool will always show the number of copies made across your entire organization. However, the actual copies that you can see under the item depends on your access rights. You can only see content for the Channels you have access to. That means there may be a mismatch between the actual number of copies that were made and the amount of copies you can see.
What access permissions do users have for the Content Pool?
By default, all users have full access permissions to add, edit, copy, and delete content. Access to the Content Pool can be revoked for individual users (see here).
Why does my post not appear in the Content Pool?

There can be four reasons for content not showing up in the Content Pool:

  • The date range in the top right does not include the item's creation date.
  • The post is a copy of another post. Instead of showing as a separate item, it will be attached to the item it was copied from.
  • The Content Pool item was archived.
  • The post was a Facebook Dark Post.
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