Content Pool

The Falcon Content Pool stores stock items that can be accessed by your entire organization, across all markets and teams.

Through the Content Pool, you can share engaging content, be it text, images, or video, and publish it directly to other local markets or create and save content as stock for later use. You can still define and control who should have access to this section. In this article, we'll give you the rundown on all you can accomplish with this versatile Falcon feature.

What Is the Content Pool?

The Content Pool can be found in the left-hand menu of the Publish module. Broadly speaking, it is a library of stock items to use in future publishing.

Teams in Falcon usually restrict non-Admin users from seeing or interacting with the content of users from outside their Team. The Content Pool offers a way to cross Team boundaries and share assets, to enable and inspire your colleagues. It also helps you create new content quickly by providing inspiration and usable assets.

Using the filters at the top, you can find content based on variables such as the type, the date it was created, the labels assigned, or keywords.

Stock content

The primary use of the Content Pool is to store stock items that can be adapted into content. Any user with access to the Content Pool can add stock or adapt it into a post for a connected Channel.


You can define a title for your stock items to help you and your colleagues locate the item.

By setting an embargo and/or expiration date for your Stock items, you can indicate if the Stock should be used only during a specific period of time. If the Stock item is copied before the embargo date, Falcon will suggest a schedule date for right after the embargo lifts. Users can still override the suggested schedule date if changes in your marketing strategy require so.

You can filter for stock items in bar at the top of the page. Clicking on any of the items will open a detail view that lets you take actions such as copy, edit any of the assets contained within the stock, delete, download, or add notes.

The copying functionality allows you to instantly create a new post in the Publish Editor. All media assets, text, and labels are copied over automatically. See the article here for detailed instructions on how to copy content.

Changes to any of the assets of a stock item are visible to all Falcon users. Deleting a Stock item will remove it for all users. You can also download each asset of a Stock item by clicking on the download option of the Asset menu. The Notes feature lets you leave instructions or other comments for your colleagues.

Published content

The Content Pool also stores items that have been published either from Falcon or natively from the supported networks. Falcon automatically adds this content as published to the Content Pool, to serve as an inspiration for your colleagues. Facebook Dark Posts are an exception to this rule and are not added.

If a Content Pool stock item is copied to a post and published, it will become a published item in addition to being a stock item. The published version will then feature further actions and data compared to the actions for stock items.

A published item has a Copies indicator to show how many times the content has been adapted to a new post across your entire organization. If you click on the post, it will show the actual copies underneath the item, but only for the Channels your user has access to.

In addition, you can now see a preview of the post for the network and Channel it was published to. Underneath the post is a button that leads you directly to the post on the native network.

Finally, there's also engagement data for each of the copies. The calculation of the Engagement Level is as follows:

number of engagements / (the number of fans/1000)

The result is an Engagement Level based on an average per 1000 fans and followers.

Creating Stock Items

To create new stock items in the Content Pool, please follow the steps below:

  1. Click Create New Stock from the top right corner of the Content Pool.
  2. Upload up to 50 images or videos at once and wait for Falcon to process them.
  3. Add labels and a post text to each media item or add labels in bulk at the top.
  4. Optional: Add an embargo and/or expiration date. 
  5. Once all items are ready with their media assets, post text, and labels, click Create Stock.

Your stock items are now added to the Content Pool, ready to be used by your colleagues for new content.


Falcon supports two third-party storage solutions that can help you automate the process of adding Stock to the Content Pool from outside of Falcon. Learn more about our QBank integration here.

Changing Content Pool Access Permissions

Access to the Content Pool can be defined on a per-user basis. By default, all users have full access permissions to add, edit, copy, and archive content. Admin and Team Lead users can revoke this access from individual users as follows:

  1. Navigate to Settings > Users
  2. Find the Falcon user who you want to revoke Content Pool access for and click their card.
  3. In the General tab, click Show Advanced.
  4. Uncheck the box next to the setting Access to content pool.

The user will no longer have access to the Content Pool.


Why is there a mismatch between the amount of copies I see for an item and the actual posts under it?
All items in the Content Pool will always show the number of copies made across your entire organization. However, the actual copies that you can see under the item depends on your access rights. You can only see content for the Channels you have access to. That means there may be a mismatch between the actual number of copies that were made and the amount of copies you can see.
What access permissions do users have for the Content Pool?
By default, all users have full access permissions to add, edit, copy, and archive content. Access to the Content Pool can be revoked for individual users (see here).
Why does my post not appear in the Content Pool?

There can be four reasons for content not showing up in the Content Pool:

  • The date range in the top right does not include the item's creation date.
  • The post is a copy of another post. Instead of showing as a separate item, it will be attached to the item it was copied from.
  • The Content Pool item was archived.
  • The post was a Facebook Dark Post.
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