Call-to-Action Buttons on Facebook posts

A call-to-action button on a Facebook post is a creative and engaging way to drive traffic to your website. Within Falcon, you can add the following call-to-action buttons to your Facebook posts:

  • Book Now
  • Download
  • Learn More
  • Shop Now
  • Sign Up
  • Watch More
  • Send Message

Add a call-to-action button

  1. In Publish, create a new Facebook post.
  2. In the editor, add your text and link as usual.
  3. Pick which type of call-to-action to be added.
  4. Review how the post will look in the preview.
  5. Schedule, publish or send your post for approval as usual.


Call-to-action buttons will also be shown on promoted posts on Facebook and Instagram.

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