If you are in the business of selling products and/or services to business owners or working professionals, then it is time you embraced targeted B2B marketing via LinkedIn. Falcon gives you a detailed performance overview of your promoted posts on LinkedIn. To view them, you will need to connect your existing LinkedIn Ad Account.
How to connect your ad account
Note:
Only Admins and Team Leaders who are also Admins of the LinkedIn Ad Account are able to connect the account.
- Go into your Settings and click on Ad Accounts from the menu.
- Click on the Add & Reconnect button.
- Select LinkedIn.
- A pop-up window will prompt you to grant permission to Falcon to access your company's LinkedIn pages and Ad Accounts.
- Once you have granted permission to Falcon, Select the ad account you would like to connect.
- Next, assign Analyst roles to users in your company. Only an Analyst will be able to view the details of how the promoted post has performed.
- Read the following article on how to view the performance of your promoted LinkedIn posts.
Note:
The permissions assigned within Falcon do not affect the permissions on your native LinkedIn page.