If you are in the business of selling products and/or services to business owners or working professionals, then it is time you embraced targeted B2B marketing via LinkedIn. Falcon gives you a detailed performance overview of your promoted posts on LinkedIn. To view them, you will need to connect your existing LinkedIn Ad Account.
How to connect your ad account
Only Admins and Team Leaders who are also Admins of the LinkedIn Ad Account are able to connect the account.
- Go into your Settings and click on Ad Accounts from the menu.
- Click on the Add & Reconnect button.
- Select LinkedIn.
- A pop-up window will prompt you to grant permission to Falcon to access your company's LinkedIn pages and Ad Accounts.
- Once you have granted permission to Falcon, Select the ad account you would like to connect.
- Next, assign Analyst roles to users in your company. Only an Analyst will be able to view the details of how the promoted post has performed.
- Read the following article on how to view the performance of your promoted LinkedIn posts.
The permissions assigned within Falcon do not affect the permissions on your native LinkedIn page.