Analyze brand Sentiment with Listen

With's Listen product, you can assess the sentiment of your brand, the emotional impact of your campaigns and find positive or negative conversations surrounding your company or its competitors.

Within the Project overview, Topics breakdown, Recent Mentions and Discovery sections of your Listen project, you will now be able to gauge the sentiment of a sample of your mentions based on whether they are Positive, Neutral or Negative.

For tips on how to create a Listen project, please see this article.


How is Falcon's Sentiment calculated?

We have partnered with Semantria, a leading sentiment analysis company, who use a logarithmic scale to determine the sentiment polarity of an interaction.

A Positive mention will contain more favourable words, "I love this product," for example; while a Negative mention will contain more objectionable phrases, such as "I hate that product." Neutral mentions could contain a balance of both Positive and Negative keywords.

What languages are supported?
Eleven languages can be analyzed: English, Spanish, French, German, Dutch, Danish, Norwegian, Swedish, Portuguese, Italian and Chinese.
Why aren't all messages analyzed?
Where possible, we will provide sentiment analysis on an interaction/mention, however there may be certain times where the analysis is not possible. For example, if a language is not supported or the text is undecipherable.
From when will sentiment analysis begin?
We provide sentiment analysis on data collected from 1st December 2014 onwards.
Is this the same as Sentiment in Engage?
Yes. The same algorithms that are used to determine sentiment in your incoming messages (Engage) applies to your Listen mentions.
Was this article helpful?
6 out of 6 found this helpful