Building a following on Twitter can be a great way to increase brand awareness, drive customer engagement and reward customer loyalty.
You can further solidify relationships by following a Twitter user who has mentioned your @ handle, directly from within Engage.
Following a Twitter user
- Next to the conversation you can see the user’s profile card - select Follow / Block to bring up the different options.
- In the pop-up window, you can choose to follow or block the user from all connected Twitter profiles.
Your Twitter profile will now be following the selected user, opening the door to private communication through Direct Messages.