You will be able to find profiles and audiences in the search function on the Overview and People tabs in Audience.
How to find a specific profile
There are different ways to find a specific profile based on the information you have at hand, but since you’re looking for a specific person you most likely have either a name, a handle or an email.
Once you click the search bar, it will automatically expand and reveal four additional expandable search criteria: Personal, Social, Contact and Location. Within each of these you will have the option to search on a more granular level.
Example: You could do a simple name search in the Personal search option or you could search for a specific Twitter handle in the Social option to find a profile that has interacted with one of your channels in the past.
How to find a specific audience
Finding a specific audience is a little broader than searching for a specific profile. When you are building an audience, you are searching for a group of profiles that all share one or more specific attributes. You could for example want to find a group of profiles who are all talking about a specific topic.
- To create an audience consisting of people talking about the same topic, go to the search bar, select Personal and go to Talking about input field. Type in a topic that you would like to create an audience from i.e. “customer service”.
- You can choose to narrow your audience down by adding filters to your query. “Talking about query” for example gives you a list of people who have been talking about one topic. If you for example want to narrow this down to only Females talking about a topic, you can simply go to the search bar and expand this again. Choose Personal and select Female in the gender option.
- You can keep building out your filters until you have found your perfect audience.