Listen | Powered by Brandwatch - May 2021

Find out which exciting new releases made it to the Falcon platform in May 2021.

Listen | Powered by Brandwatch

Following the exciting news of Brandwatch joining the Falcon team, a brand-new version of the Listen module has now been introduced into Falcon. Listen | Powered by Brandwatch utilizes Brandwatch’s AI-powered, deep social listening to monitor online conversations from millions of sources.

By creating search queries, you can track anything from popular keywords and phrases to competitors, products, campaigns, or hashtags. Listen will pull in public mentions matching your search criteria.

Once you’ve gathered matching mentions, you can view AI-powered sentiment and demographic data for your mentions, export all available mentions data, or organize your mentions by creating and applying custom Mention Tags.

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In addition, you can easily view, filter, and save in-depth analytics for your search, such as the mentions volume, sentiment, demographics, and word clouds.

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Lastly, when you've successfully set up and saved your search, you can also stay one step ahead of your incoming mentions by setting up configurable alerts and creating Listen feeds in Engage.

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The new version of Listen allows you to gain access to mentions the following online sources:

  • Twitter
  • Facebook
  • Instagram
  • Tumblr
  • Forums
  • YouTube
  • Reddit
  • News
  • Blogs
  • Reviews
  • QQ

For the complete introduction and overview of all available features in the new Listen tool, please visit the introductory guide here.

How can I get access to the new Listen module?

Your organization’s access to the new Listen module may depend on your Falcon package. If you do not already have access to the new Listen module, please reach out to your Customer Success Manager for more information on when your organization will be provided with access.

Tip:

Don’t know your Customer Success Manager’s contact info? Please always feel free to reach out to the Falcon Support team for help getting the right contact details.

Where can I find more guides for the new Listen module?

You can find the complete list of Help Center articles for the new Listen module here.

In the section of the Help Center linked above, you will find a complete introduction along with guides to creating searches, viewing and analyzing your data, interacting with your data, frequently asked questions, and much more.

What will happen to the classic version of the Listen module?

Depending on your Falcon package, some users may still have access to the classic version of Listen module. Listen (Classic) will eventually be removed from the Falcon platform and replaced with the new version of the Listen module, though an exact date for the removal may depend on your Falcon package.

Please reach out to your Customer Success Manager for more information on when you will no longer have access to Listen Classic and how your existing Listen Projects may be affected.

Listen (Classic)

Though a new version of Listen is available, those with access to the classic version of Listen can still expect some exciting new updates.

In Mentions View, you can now view engagement metrics for your Twitter mentions. The following metrics are available for all Twitter mentions:

  • Potential Reach
  • Total Engagement
  • Favorites
  • Replies
  • Retweets
  • Quotes
  • Engagement Rate

At the top right, click Sort View to sort your mentions by all available engagement metrics and much more. You can also choose to view your mentions with as much context as possible by clicking View Type and switching between Card View and List View.

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The new available Twitter engagements metrics are now also reflected for your entire project when you open the Listen Project in Insights View. Look under the Overview Tab to see the Total Engagement and Average Engagement per Mention.

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Measure

Earlier in the year, the Measure team released the ability to share your Dashboards externally. Following from this, the team has now introduced the ability to easily share your Measure Dashboards internally with other Falcon teams and users in your organization.

To get started, you can open any Dashboard and click Share followed by Add Teams.

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Sharing a Measure Dashboard with another team will allow users to visit Measure while logged into Falcon and view the Dashboards you’ve shared with them alongside their own Dashboards. Users can also choose to filter their view to only view those Dashboards created by themselves, or those which were shared.

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When a user opens your shared Dashboard, they will have view-only access with the ability to customize their view in the following ways:

  • Select/deselect Channels using the Channels dropdown.
  • Sort widgets by clicking on any metrics from the top of the widget.
  • Change the timeframe using the calendar icon from the top right.
  • Export the Dashboard by clicking Export from the top right.

To get started sharing your Dashboards, please follow the steps in the Help Center guide here.

For more information on how to view and interact with any Dashboards shared with you, you can visit the guide here.

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